Brand under attack from private labels
Retailer strategies vis-à-vis private labels
Competing on price with traditional private labels
Competing on quality with premium store brands
Competing for the rational consumer with value innovator own labels
Encircling manufacturer brands with retailer brand portfolios
Creating successful private labels is about more than just price
Maximizing retailer profitability using private labels
Manufacturer strategies vis-à-vis private labels
Produce private labels for greater profits
Partner effectively to craft win-win relationships
Innovate brilliantly to beat private labels
Fight selectively to marshall resources against private labels
Create winning value propositions for manufacturer brands
Conclusion
Are brands dead?.