Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.].
1978
HF5827 .B577 (Mapit)
Available at General Collection
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Details
Title
Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.].
Author
Boddewyn, J. J. (Jean J.)
ISBN
0803812493
Publication Details
New York : Hastings House, c1978.
Language
English
Description
x, 245 p. : ill. ; 24 cm.
Call Number
HF5827 .B577
Dewey Decimal Classification
659.13
Note
"A worldwide study sponsored by the International Advertising Association."
Includes index.
Includes index.
Added Author
Marton, Katherin, joint author.
Added Corporate Author
International Advertising Association (1950- )
Series
Communication arts book
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