Philip Kotler : the founding father
David Aaker : brand equity trailblazer
Jean-Claude Larreche : marketing strategy master
Regis Mckenna : the technology visionary
Don Peppers and Martha Rogers : one-to-one gurus
John Quelch : global marketing authority
Al Ries : pioneer of positioning
Don Schultz : integrated marketing communications innovator
Patricia Seybold : customer experience expert
Jack Trout : positioning pioneer
Lester Wunderman : direct marketing missionary.