The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.
2000
HF5414 .E18 2000b (Mapit)
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Details
Title
The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.
Author
Earle, Richard, 1932-
ISBN
9780071387026 (pbk. : alk. paper)
0071387021 (pbk. : alk. paper)
0071387021 (pbk. : alk. paper)
Publication Details
Chicago : McGraw-Hill, c2000.
Language
English
Description
xiv, 322 p. : ill. ; 23 cm.
Call Number
HF5414 .E18 2000b
Bibliography, etc. Note
Includes bibliographical references (p. 305) and index.
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