Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
Quelch, John A.; Jocz, Katherine E.
2007
HF5415 .Q38 2007 (Mapit)
Available at General Collection

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Title Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
Author Quelch, John A.
ISBN 9781422117354
1422117359
Imprint Boston, Mass. : Harvard Business Press, c2007.
Language English
Description viii, 331 p. ; 25 cm.
Call Number HF5415 .Q38 2007
Dewey Decimal Classification 658.8
Bibliography, etc. Note Includes bibliographical references (p. 279-311) and index.
Added Author Jocz, Katherine E.
Record Appears in On-Campus Resources > Books
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Introduction: marketing and democracy
Marketing as democracy
Exchange: a promise is a promise
Consumption: the happiness of pursuit
Choice: UBU (you be you)
Information: knowledge is power
Engagement: ties that bind
Inclusion: the more the merrier
Marketing for democracy
Politics: winner takes all
Media: lapdog or watchdog?
Programs: civic goods, civil services
Nations: no quick fix
Conclusion: toward a greater good.

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