Influence : the psychology of persuasion / Robert B. Cialdini.
Cialdini, Robert B.
2007
BF774 .C55 2007 (Mapit)
Available at General Collection

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Title Influence : the psychology of persuasion / Robert B. Cialdini.
Author Cialdini, Robert B.
Edition Rev. ed. ; 1st Collins business essentials ed.
ISBN 006124189X (pbk.)
9780061241895 (pbk.)
Publication Details New York : Collins : Imprint of HarperCollins, c2007.
Language English
Description xiv, 320 p. : ill. ; 21 cm.
Call Number BF774 .C55 2007
Dewey Decimal Classification 153.8/52
Bibliography, etc. Note Includes bibliographical references (p. [293]-309) and index.
Record Appears in On-Campus Resources > Books
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Weapons of influence
Reciprocation : the old give and take
and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us
Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.

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