Measuring customer satisfaction and loyalty :: survey design, use, and statistical analysis methods /: Bob E. Hayes.

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.

Hayes, Bob E., 1963-

2008

HF5415.335 .H39 2008 (Mapit)

Available at General Collection

Formats

Title

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.

Author

Edition

3rd ed.

ISBN

9780873897433
0873897439

Publication Details

Milwaukee, Wis. : ASQ Quality Press, 2008.

Language

English

Description

xxiii, 287 p. : ill. ; 24 cm.

Call Number

HF5415.335 .H39 2008

Dewey Decimal Classification

658.8/12

Bibliography, etc. Note

Includes bibliographical references (p. 275-280) and index.

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