Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings
What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll
Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey
Building brands with competitive analysis / Ross Gordon ... [et al.]
Help : a European public health brand in the making? / Gerard Hastings ... [et al.]
Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter
Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis
High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik


Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee
Public health branding down under / Robert Donovan and Tom Carroll
Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider
Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee
The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack
Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll
Future directions for public health branding / W. Douglas Evans and Gerard Hastings.