The nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer.
Brymer, Chuck.
2009
HF5415.127 .B79 2009 (Mapit)
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Title The nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer.
Author Brymer, Chuck.
ISBN 9780230203365
0230203361
Publication Details London ; New York, NY : Palgrave Macmillan, 2009.
Language English
Description xiii, 205 p. : ill. (chiefly col.) ; 24 cm.
Call Number HF5415.127 .B79 2009
Dewey Decimal Classification 658.8
Bibliography, etc. Note Includes bibliographical references (p. [191]-195) and index.
Linked Resources Contributor biographical information
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Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
The power of one and the power of many
The anatomy of a digital community
Welcome to the age of reference, not deference
Why speed is the new big
The first law of engaging a community : conviction
The second law of engaging a community : collaboration
The third law of engaging a community : creativity
Attracting the swarm
The chief community officer : a new agent for your brand
A blueprint for a consumer-driven society.

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