Signs of opportunity : how Lamar Advertising grew into the biggest billboard business in America / Dan Marin.
Marin, Dan, 1937-
2008
HF5843 .M37 2008 (Mapit)
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Title Signs of opportunity : how Lamar Advertising grew into the biggest billboard business in America / Dan Marin.
Author Marin, Dan, 1937-
ISBN 9780925417572
0925417572
Imprint Lafayette, La. : Acadian House Pub., c2008.
Language English
Description 196 p. : ill., maps ; 24 cm.
Call Number HF5843 .M37 2008
Dewey Decimal Classification 659.13/42
Bibliography, etc. Note Includes bibliographical references (p. 172-183) and index.
Record Appears in On-Campus Resources > Books
All Resources
Mister Lamar's luck
Lamar today
The ebb and flow of fortune
An offer the Lamar brothers couldn't refuse
Kevin P. Reilly's 35-year-long summer job
The 70s and 80s : aggressive building and acquisition
Lamar goes public
Another level : the chancellor acquisition, industry consolidation & strategic challenge
Afterword : the sweep of history, the promise of the future.

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