Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.
2008
HF5827.9 .L35 2008 (Mapit)
Available at General Collection
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Details
Title
Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.
Author
Lakhani, Dave, 1965-
ISBN
9780470243367
0470243368
0470243368
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2008.
Language
English
Description
xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.)
Call Number
HF5827.9 .L35 2008
Dewey Decimal Classification
658.8001/9
Summary
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.
Bibliography, etc. Note
Includes bibliographical references (p. 191-194) and index.
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Table of Contents
Creating message contagion
Leverage applied propaganda
Position and package your legend
Control the emotion and the content
Get a real endorsement
Understand beliefs and true believers
Harness the power of the people's media
Deliver the experience
The subliminal power of words
Creating a cult following
Seduction.
Leverage applied propaganda
Position and package your legend
Control the emotion and the content
Get a real endorsement
Understand beliefs and true believers
Harness the power of the people's media
Deliver the experience
The subliminal power of words
Creating a cult following
Seduction.