The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
2009
HF5810.O34 A3 2009 (Mapit)
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Title
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
Author
Roman, Kenneth.
Edition
1st ed.
ISBN
9781403978950
1403978956
1403978956
Publication Details
New York : Palgrave Macmillan, 2009.
Language
English
Description
xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Call Number
HF5810.O34 A3 2009
Dewey Decimal Classification
659.092
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Bibliography, etc. Note
Includes bibliographical references (p. [249]-271) and index.
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