How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer ; foreword by Gert Kerkstoel.
Bergh, Joeri van den, 1971-; Behrer, Mattias.
2011
HF5415.332.Y66 B47 2011 (Mapit)
Available at General Collection

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Details

Title
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer ; foreword by Gert Kerkstoel.
Author
Bergh, Joeri van den, 1971-
ISBN
9780749462505
0749462507
9780749462512
0749462515
Publication Details
London ; Philadelphia : Kogan Page, 2011.
Language
English
Description
xvii, 249 p. : ill. ; 25 cm.
Call Number
HF5415.332.Y66 B47 2011
Dewey Decimal Classification
658.8/27
Summary
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Behrer, Mattias.
Record Appears in
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