Corporate cultures and global brands/ edited by Albrecht Rothacher.
2004
HD69.B7 C63 2004
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Details
Title
Corporate cultures and global brands/ edited by Albrecht Rothacher.
ISBN
9812388567 (pbk.)
Publication Details
Hackensack, New Jersey : World Scientific Pub., c2004.
Language
English
Description
viii, 269 p.
Call Number
HD69.B7 C63 2004
Dewey Decimal Classification
658.827
Note
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Rothacher, Albrecht.
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