Consumer behaviour and advertising management/ Matin Khan.
2006
HF5415.32 .K43 2006
Linked e-resources
Linked Resource
Details
Title
Consumer behaviour and advertising management/ Matin Khan.
Author
ISBN
9788122419474
9788122425529
9788122425529
Publication Details
New Delhi : New Age International (P) Ltd., Publishers, c2006.
Language
English
Description
xv, 374 p. : ill.
Call Number
HF5415.32 .K43 2006
Note
Includes index.
Access Note
Access limited to authorized users.
Linked Resources
Record Appears in
Table of Contents
pt. 1. Consumer behaviour
pt. 2. Advertising management.
pt. 2. Advertising management.