Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips
Rediscovering theory / Eric D. DeRosia
Rhetrickery and rhetruth in soap operas / Barbara B. Stern
What the symbol can't, the icon can / Val Larsen
A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann
The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes
Inspecting the unexpected / Mark A. Callister and Lesa A. Stern
The case for a complexity continuum / Tina M. Lowrey
Pictorial and multimodal metaphor in commercials / Charles Forceville
Reading pictures / Kai-Yu Wang and Laura A. Peracchio
Classifying visual rhetoric / Alfons Maes and Joost Schilperoord
A visit to the rhetorician's workbench / Edward F. McQuarrie
Visual analysis of images in brand culture / Jonathan E. Schroeder
Expanding rhetoric / Linda M. Scott.