Subliminal persuasion: influence & marketing secrets they don't want you to know / Dave Lakhani.
Lakhani, Dave, 1965-
2008
HF5827.9 .L35 2008
Available Online

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Title Subliminal persuasion: influence & marketing secrets they don't want you to know / Dave Lakhani.
Author Lakhani, Dave, 1965-
ISBN 9780470243367 (cloth/cd-rom)
0470243368 (cloth/cd-rom)
Imprint Hoboken, N.J. : John Wiley & Sons, c2008.
Language English
Description xxii, 202 p.
Call Number HF5827.9 .L35 2008
Dewey Decimal Classification 658.8001/9
Bibliography, etc. Note Includes bibliographical references (p. 191-194) and index.
Access Note Access limited to authorized users.
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Creating message contagion
Leverage applied propaganda
Position and package your legend
Control the emotion and the content
Get a real endorsement
Understand beliefs and true believers
Harness the power of the people's media
Deliver the experience
The subliminal power of words
Creating a cult following
Seduction.

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