Marketing plans: how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
2011
HF5415.13 .M255 2011
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Details
Title
Marketing plans: how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
Author
McDonald, Malcolm.
Edition
7th ed.
ISBN
0470669977
9780470669976
9780470670163
9780470669976
9780470670163
Publication Details
Chichester, West Sussex, U.K. : Wiley, 2011.
Language
English
Description
xvi, 573 p. : ill. (some col.)
Call Number
HF5415.13 .M255 2011
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Wilson, Hugh, 1962-
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