The intention economy : when customers take charge / Doc Searls.
Searls, Doc.
2012
HF5415.5 .S448 2012 (Mapit)
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Title The intention economy : when customers take charge / Doc Searls.
Author Searls, Doc.
ISBN 9781422158524 (alk. paper)
1422158527 (alk. paper)
Imprint Boston, Mass. : Harvard Business Review Press, c2012.
Language English
Description xiv, 302 p. ; 25 cm.
Call Number HF5415.5 .S448 2012
Dewey Decimal Classification 658.8/342
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Prologue: paying attention to intention
Introduction: free markets require free customers
The promised market
The advertising bubble
Your choice of captor
Lopsided law
Asymmetrical relations
Dysloyalty
Big data
Complications
Net pains
The live web
Agency
Free and open
Bits mean business
Vertical and horizontal
The comity of the commons
Personal freedom
VRM
Development
The four-party system
The law in our own hands
Small data
APIs
EmanciPaytion
VRM + CRM
The dance
Commons cause
What to do
Epilogue: almost there.

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