Handbook of brand relationships/ Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
2009
HF5415.55 .H357 2009
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Details
Title
Handbook of brand relationships/ Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
ISBN
9780765623577 (alk. paper)
0765623579 (alk. paper)
0765623579 (alk. paper)
Publication Details
Armonk, N.Y. : M.E. Sharpe, c2009.
Language
English
Description
xxi, 424 p. : ill.
Call Number
HF5415.55 .H357 2009
Dewey Decimal Classification
658.8/27
Note
"Society for Consumer Psychology"--Cover.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Corporate Author
Society for Consumer Psychology.
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