Anime's media mix: franchising toys and characters in Japan / Marc Steinberg.
2012
HF5415.17 .S74 2012
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Title
Anime's media mix: franchising toys and characters in Japan / Marc Steinberg.
Author
ISBN
9780816675494 (hc alk. paper)
9780816675500 (pb alk. paper)
9780816680238 (electronic bk.)
9780816675500 (pb alk. paper)
9780816680238 (electronic bk.)
Publication Details
Minneapolis : University of Minnesota Press, 2012.
Language
English
Description
xvii, 314 p. : ill.
Call Number
HF5415.17 .S74 2012
Dewey Decimal Classification
381/.45791453
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Table of Contents
Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.