The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
Bird, Andy.; McEwan, Mhairi.
2012
HF5415.127 .B57 2012
Available Online

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Title
The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
Author
Bird, Andy.
ISBN
9781119953319 (hardback)
9781119961185 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, 2012.
Language
English
Description
xxi, 294 p. : ill.
Call Number
HF5415.127 .B57 2012
Dewey Decimal Classification
658.8/02
Summary
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
McEwan, Mhairi.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
pt. 1. Understanding the growth drivers
pt. 2. How to transform marketing capabilities to drive growth
pt. 3. Sustaining growth in practice.

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