Custom nation : why customization is the future of business and how to profit from it / Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.
Flynn, Anthony, 1983-; Vencat, Emily Flynn.; Flynn, Dennis C.
2012
HF5415.127 .F59 2012 (Mapit)
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Title
Custom nation : why customization is the future of business and how to profit from it / Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.
Author
Flynn, Anthony, 1983-
ISBN
9781937856106 (pbk.)
1937856100
Publication Details
Dallas, Tex. : BenBella Books, c2012.
Language
English
Description
xii, 240 p. : ill. ; 21 cm.
Call Number
HF5415.127 .F59 2012
Summary
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.
Bibliography, etc. Note
Includes bibliographical references (p. 193-202) and index.
Added Author
Vencat, Emily Flynn.
Flynn, Dennis C.
Linked Resources
Contributor biographical information
Publisher description
Record Appears in
On-Campus Resources > Books
All Resources
The 21st century's custom revolution
The end of mass production : how America became a custom nation
Custom generation : why the 21st century's consumers want custom everything
The paradox of choice
Made in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are)
The future of commerce : customize everything, everywhere, all the time
Launching your new CIY business
Adding CIY to your existing business
The seven crucial lessons of customizing
Customize your marketing
Keep growing your CIY business.

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