Designing B2B brands: lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
2013
HF5415.1255 .M37 2013
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Details
Title
Designing B2B brands: lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Author
Martinez Onaindia, Carlos.
ISBN
9781118554432 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, c2013.
Language
English
Description
xiii, 209 p. : col. ill., col. ports.
Call Number
HF5415.1255 .M37 2013
Dewey Decimal Classification
658.8/27
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Resnick, Brian, 1974-
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