Becoming a category of one [electronic resource] : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
Calloway, Joe.
2009
HD62.15 .C34 2009eb
Available Online

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Title Becoming a category of one [electronic resource] : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
Author Calloway, Joe.
Edition 2nd ed.
ISBN 9780470529331 (electronic bk.)
0470529334 (electronic bk.)
9780470496350
0470496355
Imprint Hoboken, N.J. : John Wiley & Sons, c2009.
Language English
Description 1 online resource (xiv, 251 p.)
Call Number HD62.15 .C34 2009eb
Dewey Decimal Classification 658.4/013
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Becoming a category of one.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
We just decided to go
The power of a cause
Success means you know what used to work
The commodity trap
Your brand is everything
The three rules
The new customer reality
Tiebreakers
The heart of a category of one performer
The future of category of one.

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