Public relations in global cultural contexts : multi-paradigmatic perspectives / edited by Nilanjana Bardhan, C. Kay Weaver.
Bardhan, Nilanjana.; Weaver, C. Kay, 1964-
2011
HM1221 .P7844 2011 (Mapit)
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Title Public relations in global cultural contexts : multi-paradigmatic perspectives / edited by Nilanjana Bardhan, C. Kay Weaver.
ISBN 9780415872867 paperback
0415872863 paperback
9780415872850
0415872855
Publication Details New York : Routledge, 2011.
Language English
Description xiv, 295 p. ; 23 cm.
Call Number HM1221 .P7844 2011
Dewey Decimal Classification 659.2
Summary While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnections through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notable interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. THis book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Bardhan, Nilanjana.
Weaver, C. Kay, 1964-
Series Routledge communication series.
Linked Resources Contributor biographical information
Record Appears in On-Campus Resources > Books
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Public relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver
Critical perspectives in global public relations : Theorizing power / Lee Edwards
How intercultural communication theory informs public relations practice in global settings / Michael Kent and Maureen Taylor
Culture, communication, and third culture building in public relations within global flux / Nilanjana Bardhan
Intercultural typologies and public relations research : A critique of Hofstede's dimension / Jeffrey Courtright, Rachel Wolfe, and John Baldwin
The need for a postmodern turn in global public relations / Derina Holtzhausen
Critiquing the generic/specific public relations theory : The need to close the transnational knowledge gap / Robert Wakefield
Public relations and marginalization in a global context : A postcolonial critique / Mohan Jyoti Dutta and Mahuya Pal
Chi-based strategies for public relations in a globalizing world / Jensen Chung
Public relations, globalization, and culture : Framing methodological debates and future directions / C. Kay Weaver.

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