Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
Marich, Robert.
2013
PN1995.9.M29 M37 2013eb
Available Online

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Title
Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
Author
Marich, Robert.
Edition
3rd ed.
ISBN
9780809331963 (pbk. alk. paper)
0809331969 (pbk. alk. paper)
9780809331970 electronic book
Publication Details
Carbondale : Southern Illinois University Press, c2013.
Language
English
Description
xi, 417 p. : ill.
Call Number
PN1995.9.M29 M37 2013eb
Dewey Decimal Classification
791.43068/8
Note
Includes index.
Access Note
Access limited to authorized users.
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Record Appears in
Online Resources > Ebooks
All Resources
Creative strategy
Market research
Traditional media advertising
Marketing in digital media
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.

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