Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
Marich, Robert.
2013
PN1995.9.M29 M37 2013eb
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Title Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.
Author Marich, Robert.
Edition 3rd ed.
ISBN 9780809331963 (pbk. alk. paper)
0809331969 (pbk. alk. paper)
9780809331970 electronic book
Imprint Carbondale : Southern Illinois University Press, c2013.
Language English
Description xi, 417 p. : ill.
Call Number PN1995.9.M29 M37 2013eb
Dewey Decimal Classification 791.43068/8
Note Includes index.
Access Note Access limited to authorized users.
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Record Appears in Online Resources > Ebooks
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Creative strategy
Market research
Traditional media advertising
Marketing in digital media
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign-language films
Prints and advertising funds.

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