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Table of Contents
Introduction
The smart calling concept
Cold calling is dumb, but prospecting is necessary : smart calling is the answer
Pre-call planning
Creating your possible value proposition
Intelligence gathering : making your calls smart
Using social engineering to gather intelligence
About the author.
The smart calling concept
Cold calling is dumb, but prospecting is necessary : smart calling is the answer
Pre-call planning
Creating your possible value proposition
Intelligence gathering : making your calls smart
Using social engineering to gather intelligence
About the author.