Wine queens [electronic resource] : understanding the role of women in wine marketing / Mojca Ramšak.
Ramšak, Mojca, author.
2015
TP548 .R35 2015eb
Available Online

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Title Wine queens [electronic resource] : understanding the role of women in wine marketing / Mojca Ramšak.
Author Ramšak, Mojca, author.
ISBN 9783319166612 electronic book
3319166611 electronic book
9783319166605
DOI https://doi.org/10.1007/978-3-319-16661-2
Published Cham : Springer, 2015.
Language English
Description 1 online resource (xiii, 49 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-319-16661-2 doi
Call Number TP548 .R35 2015eb
Dewey Decimal Classification 641.2/20688
Summary This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed March 25, 2015).
Series SpringerBriefs in business.
Available in Other Form Print version: 9783319166605
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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The Initiation into the Wine Kingdom
The World History of Wine Queens
The Lessons from the Slovene Case
The Material Inventory of Wine Queens
The Marketing Approach in Wine Kingdom
The Wine Queen and the Beauty Queen
The Objectification Makes the Profit
Concluding Thoughts.

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