Multichannel commerce [electronic resource] : a consumer perspective on the integration of physical and electronic channels / Manuel Trenz.
Trenz, Manuel, author.
2015
HF5415.129
Available Online

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Title Multichannel commerce [electronic resource] : a consumer perspective on the integration of physical and electronic channels / Manuel Trenz.
Author Trenz, Manuel, author.
ISBN 9783319161150 electronic book
3319161156 electronic book
9783319161143
DOI https://doi.org/10.1007/978-3-319-16115-0
Published Cham : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-16115-0 doi
Call Number HF5415.129
Dewey Decimal Classification 658.8
Summary This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from PDF title page (viewed March 26, 2015).
Series Progress in IS.
Available in Other Form Print version: 9783319161143
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction
Offline, online and multichannel commerce
Perception and valuation of MC integration services
Purchase specific and individual differences
Reflection.

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