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Innovation and product management [electronic resource] : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.

9783642543760 electronic book
3642543766 electronic book
9783642543753

Heidelberg : Springer, [2014]

©2015

English

1 online resource (xvi, 327 pages) : illustrations.

10.1007/978-3-642-54376-0 doi

TS155

658.5/14

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Includes bibliographical references and index.

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Description based on online resource; title from PDF title page (SpringerLink, viewed September 22, 2014).

Springer texts in business and economics.

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