Commercial nationalism [electronic resource] : selling the nation and nationalizing the sell / edited by Zala Volcic and Mark Andrejevic.
Volčič, Zala, editor.; Andrejevic, Mark, 1964- editor.
2016
JC311 .C629 2016eb
Available Online

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Title Commercial nationalism [electronic resource] : selling the nation and nationalizing the sell / edited by Zala Volcic and Mark Andrejevic.
ISBN 9781137500991 (electronic book)
1137500999 (electronic book)
1137500980
9781137500984
Published Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Language English
Description 1 online resource (x, 202 pages) : 1 illustration.
Call Number JC311 .C629 2016eb
Dewey Decimal Classification 320.54
Summary "One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The book's unique contribution is to consider an emerging formation characterized by the following complementary (and related) developments: the ways in which states come increasingly to rely on commercial techniques for self-promotion, diplomacy, and internal national mobilization, and also the ways in which new and legacy forms of commercial media rely on the mobilization emerging configurations of nationalism for the purpose of selling, gaining ratings, and otherwise profiting. We see this formation as a unique reconfiguration of the formation of nationalism associated with the contemporary context. Often these processes are approached separately: what is the economic role of nationalism and how do media participate in the formation of national identity?"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Volčič, Zala, editor.
Andrejevic, Mark, 1964- editor.
Series Palgrave studies in communication for social change.
Available in Other Form Print version: 9781137500984
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Record Appears in Online Resources > Ebooks
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Machine generated contents note:
1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic
2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner
3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw
4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin
5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang
6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang
7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm
8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni
9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw
10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic
11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva.

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