Liking Ike [electronic resource] : Eisenhower, advertising, and the rise of celebrity politics / David Haven Blake.
Blake, David Haven, author.
2016
E835 .B53 2016eb
Available Online

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Title Liking Ike [electronic resource] : Eisenhower, advertising, and the rise of celebrity politics / David Haven Blake.
Author Blake, David Haven, author.
ISBN 9780190278212 (electronic book)
DOI https://doi.org/10.1093/acprof:oso/9780190278182
Published New York, NY : Oxford University Press, 2016.
Language English
Description 1 online resource (xiv, 281 pages) : illustrations
Item Number 10.1093/acprof:oso/9780190278182 doi
Call Number E835 .B53 2016eb
Dewey Decimal Classification 306.2097309045
Summary 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Note 'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Liking Ike.
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Introduction: Eisenhower, televised and memorialized
Ike day
Riding the Roosevelt Special
The Coriolanus candidate
The spectacle campaign
Cornflakes
Madly for Adlai
The biggest fan in the world
Happy birthday, Mr. President
Conclusion: the glamour republic.

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