Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
2014
HF5415.1263 .F545 2014
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Details
Title
Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
Edition
First edition.
ISBN
9781784410803
9781784410797 (electronic bk.)
9781784410797 (electronic bk.)
Published
Bingley, England : Edward Elgar, 2014.
Copyright
©2014
Language
English
Description
1 online resource (305 pages).
Call Number
HF5415.1263 .F545 2014
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).
Added Author
Woodside, Arch G., editor.
Pattinson, Hugh M., editor.
Marshall, Roger, editor.
Behrens, Ronny, contributor.
Pattinson, Hugh M., editor.
Marshall, Roger, editor.
Behrens, Ronny, contributor.
Series
Advances in business marketing & purchasing ; Volume 21.
Available in Other Form
Field guide to case study research in business-to -business marketing and purchasing.
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Online Access
Record Appears in
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