Deviate : the science of seeing differently / Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
2017
BF241 .L68 2017 (Mapit)
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Title
Deviate : the science of seeing differently / Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
Author
Lotto, R. Beau, author.
Edition
First edition.
ISBN
9780316300193 (hardcover)
0316300195 (hardcover)
9780316300179 (electronic book)
0316300195 (hardcover)
9780316300179 (electronic book)
Published
New York : Hachette Books, 2017.
Language
English
Description
xv, 332 pages : illustrations ; 24 cm
Call Number
BF241 .L68 2017
Dewey Decimal Classification
152.14
Summary
"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages [311]-317) and index.
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Table of Contents
The lab of misfits
Being in color
Information is meaningless
Making sense of the senses
The illusion of illusions
The frog who dreamed of being a prince
The physiology of assumptions
Changing the future past
Making the invisible visible
Celebrate doubt
The ecology of innovation
A beginning : why deviate?
Being in color
Information is meaningless
Making sense of the senses
The illusion of illusions
The frog who dreamed of being a prince
The physiology of assumptions
Changing the future past
Making the invisible visible
Celebrate doubt
The ecology of innovation
A beginning : why deviate?