Deviate : the science of seeing differently / Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
Lotto, R. Beau, author.; Cardilli, Luna Margherita, illustrator.; Socci, Ljudmilla, illustrator.
2017
BF241 .L68 2017 (Mapit)
Available at General Collection

Items

Details

Title Deviate : the science of seeing differently / Beau Lotto ; illustrations by Luna Margherita Cardilli and Ljudmilla Socci.
Author Lotto, R. Beau, author.
Edition First edition.
ISBN 9780316300193 (hardcover)
0316300195 (hardcover)
9780316300179 (electronic book)
Published New York : Hachette Books, 2017.
Language English
Description xv, 332 pages : illustrations ; 24 cm
Call Number BF241 .L68 2017
Dewey Decimal Classification 152.14
Summary "Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket.
Bibliography, etc. Note Includes bibliographical references (pages [311]-317) and index.
Added Author Cardilli, Luna Margherita, illustrator.
Socci, Ljudmilla, illustrator.
Record Appears in On-Campus Resources > Books
All Resources
The lab of misfits
Being in color
Information is meaningless
Making sense of the senses
The illusion of illusions
The frog who dreamed of being a prince
The physiology of assumptions
Changing the future past
Making the invisible visible
Celebrate doubt
The ecology of innovation
A beginning : why deviate?

Browse Subjects

Show more subjects...

Statistics

from
to
Export