Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
2016
HF5823 .W546 2015
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Title
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
Author
ISBN
9781119170457
9781119074205 (electronic bk.)
9781119074205 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2016.
Copyright
©2016
Language
English
Description
1 online resource (288 pages) : illustrations, graphs
Call Number
HF5823 .W546 2015
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
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