Luxury brands in China and India / Glyn Atwal, Douglas Bryson.
2017
HD9999.L852
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Luxury brands in China and India / Glyn Atwal, Douglas Bryson.
Author
Atwal, Glyn, author.
ISBN
9781137547156 (electronic book)
1137547154 (electronic book)
9781137547132
1137547138
1137547154 (electronic book)
9781137547132
1137547138
Published
London : Palgrave Macmillan, [2017]
Language
English
Description
1 online resource.
Call Number
HD9999.L852
Dewey Decimal Classification
338.4/7
Summary
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Vendor-supplied metadata.
Added Author
Bryson, Douglas, author.
Available in Other Form
Print version: 9781137547132
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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