Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
2004
HF5822 .D59 2004
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Details
Title
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
ISBN
0805847944 (casebound)
9780805847949
9781410610072 (electronic bk.)
9780805847949
9781410610072 (electronic bk.)
Published
Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Language
English
Description
1 online resource (472 pages) : illustrations.
Call Number
HF5822 .D59 2004
Dewey Decimal Classification
659.1/08
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Williams, Jerome D., 1947- editor.
Lee, Wei-Na, 1957- editor.
Haugtvedt, Curtis P., 1958- editor.
Lee, Wei-Na, 1957- editor.
Haugtvedt, Curtis P., 1958- editor.
Series
Advertising and consumer psychology.
Available in Other Form
Diversity in advertising : broadening the scope of research directions.
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Online Access
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