Capturing loyalty : how to measure, generate, and profit from highly satisfied customers / John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
2017
HF5415.335 .L37 2017
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Details
Title
Capturing loyalty : how to measure, generate, and profit from highly satisfied customers / John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
ISBN
9781440856570 (electronic book)
1440856575 (electronic book)
9781440856563
1440856575 (electronic book)
9781440856563
Published
Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]
Language
English
Description
1 online resource (xviii, 197 pages)
Call Number
HF5415.335 .L37 2017
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on September 11, 2017).
Added Author
McClellan, Bennett E., author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Capturing loyalty
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