Communication excellence : how to develop, manage and lead exceptional communications / Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven.
Tench, Ralph, author.; Verčič, Dejan, author.; Zerfass, Ansgar, 1965- author.; Moreno, Ángeles, author.; Verhoeven, Piet, author.
2017
P90
Available Online

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Title Communication excellence : how to develop, manage and lead exceptional communications / Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven.
Author Tench, Ralph, author.
ISBN 9783319488608 (electronic book)
3319488600 (electronic book)
3319488597
9783319488592
9783319488592
DOI https://doi.org/10.1007/978-3-319-48860-8
Published Cham, Switzerland : Palgrave Macmillan, [2017]
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-48860-8 doi
Call Number P90
Dewey Decimal Classification 302.2
Summary 'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.' --Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany 'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.' --Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets.
Note "The European communication monitor."
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (viewed April 05, 2017).
Added Author Verčič, Dejan, author.
Zerfass, Ansgar, 1965- author.
Moreno, Ángeles, author.
Verhoeven, Piet, author.
Series European Communication Monitor
Available in Other Form Print version: 9783319488592
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction
Part I: Connected Organisations
Commandment 1: Globalised
Commandment 2: Mediatised
Commandment 3: Reflective
Part II: Influential Departments
Commandment 4: Embedded
Commandment 5: Datafied
Commandment 6: Strategised
Part III: Ambitious Professionals
Commandment 7: Sagacious
Commandment 8: Linked
Commandment 9: Solid
The Future Of Excellent Communication: From A Soft To A Hard Discipline
About the European Communication Monitor And Its Methodology
References.

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