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Can lend chapters, not whole ebooks
Title
Interpretations of luxury : exploring the consumer perspective / Linda Lisa Maria Turunen.
ISBN
9783319608709 (electronic book)
3319608703 (electronic book)
331960869X
9783319608693
Imprint
Cham : Palgrave Macmillan, [2018]
Language
English
Description
1 online resource.
Other Standard Identifiers
10.1007/978-3-319-60870-9 doi
Call Number
HD9999.L852
Dewey Decimal Classification
338.4/7
Summary
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Series
Palgrave advances in luxury.
Available in Other Form
Print version: 9783319608693
Part I. Fundamentals of Luxury- 1. Introduction
2. Concept of Luxury through the Lens of History
3. Evolution of Global Luxury Brands
4. Luxury Consumption and Consumption of Luxury Goods
Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness
6. Extended Product: Value in Use and Consumption
7. Perceived Authenticity
8. Perceived Uniqueness
9. Context Specificity of Luxuriousness
10. Conclusion: Reflections of Luxury.
