Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
Dobrow, Joe, author.; ProQuest (Firm)
2018
HF5415.1 .D593 2018
Available Online

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Title Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
Author Dobrow, Joe, author.
Edition First edition.
ISBN 9780806161402 (electronic book)
080616140X (electronic book)
9780806160108
0806160101
Published Norman, OK : University of Oklahoma Press, [2018]
Language English
Description 1 online resource (xiv, 391 pages, 16 unnumbered pages of plates) : illustrations.
Call Number HF5415.1 .D593 2018
Dewey Decimal Classification 381.0973
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Series William F. Cody series on the history and culture of the American West ; v. 5.
Available in Other Form Print version: 0806160101
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Author's note
Burying a legend
The big tent of P.T. Barnum and Tody Hamilton
Boom or boost : promoting the West
The hero Cody and the mythmaker Burke
The news maker, Moses P. Handy
Birth and growth of the wild west
Evolution of a marketing virtuoso
The battle for the World's Fair
The department of publicity and promotion
1893
Denouement
Legacies
Epilogue.

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