Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
2018
HF5415.1 .D593 2018
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Details
Title
Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing / Joe Dobrow.
Author
Dobrow, Joe, author.
Edition
First edition.
ISBN
9780806161402 (electronic book)
080616140X (electronic book)
9780806160108
0806160101
080616140X (electronic book)
9780806160108
0806160101
Published
Norman, OK : University of Oklahoma Press, [2018]
Language
English
Description
1 online resource (xiv, 391 pages, 16 unnumbered pages of plates) : illustrations.
Call Number
HF5415.1 .D593 2018
Dewey Decimal Classification
381.0973
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Series
William F. Cody series on the history and culture of the American West ; v. 5.
Available in Other Form
Print version: 0806160101
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Online Resources > Ebooks
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Table of Contents
Author's note
Burying a legend
The big tent of P.T. Barnum and Tody Hamilton
Boom or boost : promoting the West
The hero Cody and the mythmaker Burke
The news maker, Moses P. Handy
Birth and growth of the wild west
Evolution of a marketing virtuoso
The battle for the World's Fair
The department of publicity and promotion
1893
Denouement
Legacies
Epilogue.
Burying a legend
The big tent of P.T. Barnum and Tody Hamilton
Boom or boost : promoting the West
The hero Cody and the mythmaker Burke
The news maker, Moses P. Handy
Birth and growth of the wild west
Evolution of a marketing virtuoso
The battle for the World's Fair
The department of publicity and promotion
1893
Denouement
Legacies
Epilogue.