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Author's note
Burying a legend
The big tent of P.T. Barnum and Tody Hamilton
Boom or boost : promoting the West
The hero Cody and the mythmaker Burke
The news maker, Moses P. Handy
Birth and growth of the wild west
Evolution of a marketing virtuoso
The battle for the World's Fair
The department of publicity and promotion
1893
Denouement
Legacies
Epilogue.

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