Innovative pricing strategies to increase profits/ Daniel Marburger.
Marburger, Daniel.
2012
HF5416.5 .M275 2012
Available Online

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Title
Innovative pricing strategies to increase profits/ Daniel Marburger.
Author
Marburger, Daniel.
Edition
1st ed.
ISBN
9781606493816 (pbk.)
9781606493823 (electronic bk.)
DOI
https://doi.org/10.4128/9781606493823
Publication Details
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Language
English
Description
1 electronic text (140 p.) : digital file.
Item Number
10.4128/9781606493823 doi
Call Number
HF5416.5 .M275 2012
Dewey Decimal Classification
658.816
Summary
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Note
Part of: 2012 digital library.
Bibliography, etc. Note
Includes bibliographical references (p. 133-136) and index.
Access Note
Access limited to authorized users.
Available Note
Also available in print.
System Details Note
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description
Title from PDF t.p. (viewed on August 29, 2012).
Series
2012 digital library.
Economics and finance collection. 2163-7628
Available in Other Form
Print version: 9781606493816
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List of cases/firms/products
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
1. Economics and the business manager
2. Consumer behavior: the law of demand and its effect on pricing
3. Understanding the price sensitivity of buyers
4. One perfect price: profit maximization for the single price firm
Part II. Different strokes for different folks: charging more than one price for the same good
5. If you could read my mind: first-degree price discrimination strategies
6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
8. Dynamic pricing and e-commerce
9. Legal and ethical issues
Table of strategies
Notes
References
Index.

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