Communication in responsible business: strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.
Conaway, Roger N.; Laasch, Oliver.
2012
HF5718 .C653 2012
Available Online

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Title Communication in responsible business: strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.
Author Conaway, Roger N.
Edition 1st ed.
ISBN 9781606493243 (pbk.)
9781606493250 (electronic bk.)
DOI https://doi.org/10.4128/ 9781606493250
Publication Details [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Language English
Description 1 electronic text (185 p.) : digital file.
Item Number 10.4128/ 9781606493250 doi
Call Number HF5718 .C653 2012
Dewey Decimal Classification 658.45
Summary Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Note Part of: 2012 digital library.
Bibliography, etc. Note Includes bibliographical references (p. 165-180) and index.
Access Note Access limited to authorized users.
Available Note Also available in print.
System Details Note Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description Title from PDF t.p. (viewed on August 29, 2012).
Added Author Laasch, Oliver.
Series 2012 digital library.
Corporate communication collection. 2156-8170
Available in Other Form Print version: 9781606493243
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1. Setting the stage
2. Walking the talk: avoiding greenwash
3. Stakeholder communication: integrated and strategic
4. Issues and crisis communication: expecting the unexpected
5. Communicating through institutional documents: vision, mission, and codes of conduct
6. Sustainability reporting: gateway to transparency
7. Cause-related marketing & social marketing
8. Nonverbal stakeholder communication
9. Stakeholder communication online
References
Index.

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