Advances in national brand and private label marketing : sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors.
2019
HF5415.1255
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Details
Title
Advances in national brand and private label marketing : sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors.
ISBN
9783030189112 (electronic book)
3030189112 (electronic book)
9783030189105
3030189112 (electronic book)
9783030189105
Published
Cham, Switzerland : Springer, [2019]
Copyright
©2019
Language
English
Description
1 online resource.
Call Number
HF5415.1255
Dewey Decimal Classification
658.827
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed May 3, 2019)
Added Author
Martínez-López, Francisco J. (Francisco José), editor.
Gázquez Abad, Juan Carlos, editor.
Roggeveen, Anne L., editor.
Gázquez Abad, Juan Carlos, editor.
Roggeveen, Anne L., editor.
Series
Springer proceedings in business and economics.
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Online Access
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