Part I: Understanding Social Marketing
Chapter 1 The Big Picture in Social Marketing
Chapter 2 The Fundamentals of Social Marketing
Chapter 3 Research and Evaluation in Social Marketing
Chapter 4 Theory in Social Marketing
Chapter 5 A Brief History of Social Marketing
Part II Social Marketing Cases: Social Welfare
Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign
Chapter 7 The Second Life of Food
Chapter 8 The Bank of Cancer Research
Chapter 9 VCW of Social Impact in a Developing Country
Chapter 10 Operation Red Nose
Chapter 11 Social Marketing for the Reduction of Tax Evasion
Chapter 12 Worn Wear
Part III Social Marketing Cases: Health
Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India
Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France
Chapter 15 Smile Train India
Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions
Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign
Chapter 18 Behavior Change and Nutrition Education for Teenagers
Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam
Part IV: Social Marketing Cases: Environment
Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
Chapter 21 Akureyri on the Verge
Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup
Chapter 23 Be the Street You Want to See
Chapter 24 The Coulee Clean Up
Chapter 25 Applying Social Marketing to Koala Conservation
Part V Social Marketing Cases: Education
Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe
Chapter 27 Enhancing Health by Means of Massive Open Online Courses
Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018
Chapter 29 A Case of Co-Created Social Marketing Campaign.